SMS Marketing

 

Your rivals have begun messaging their clients. Would it be advisable for you to begin as well? 

SMS Marketing is rapidly turning into the standard, rather than an exemption. Prior to choosing if you must begin messaging from your business, let's first see what a whole lot of this means, why it works, and what it resembles. 

What is SMS Marketing? 

By definition, It implies short message marketing. This is a marketing strategy that utilises instant messages to communicate updates, offers, and suggestions to clients. This communication may be a one-on-one discussion between a staff member and client, it may be an automated message that is activated by client activity,  or it could be part of a mass SMS sent to a group of persons who have chosen to receive messages from your business.

The actual query is, does instant message marketing really work? 

SMS Marketing Benefits 

Instant messages boast a 98% read rate with 95% being understood in the initial 3 minutes. With such countless advantages to instant message marketing, let's examine the enormous ones: 

1. Customers preferred technique for communication 

Your consumers WANT you to message them! 75% of clients are fine with getting SMS messages from brands. Also, 89% of buyers would like to cooperate with organisations through Text Messaging instead of a call. This makes clear. Instant messages are non-invasive. I can observe it now (or later), overlook it, erase it, react thereto, quit it, or allude thereto later. As a client, it's the simplest way for a business to talk with me.

2. High read rate 

SMS messages have a 98% understood rate. Fundamentally, if you hit "send" they'll see it. This doesn't mean you'll be able to send anything you would like, at whatever point you wish. Likewise, with any promoting specialised strategy, plenty of informing over and yet again will wind down the client and that they will probably quit your SMS communication. In any case, when finished with messaging behaviour, your client will keep accepting your communication.

3. Cost-effective 

You want to drive more deals. For some private ventures, this implies unloading significant showcasing dollars into a great many mailers that might be seen by the beneficiaries. Imagine a scenario where you could convey these unique offers, arrangements, and blaze deals to the entirety of your current/past clients at the dash of a button. I can read your mind, "We as of now do this through email." But remember the 98% read rate boosted by the instant message that will guarantee each client sees your special deal. 

How can it Work? 

How do you get started with SMS marketing?

In the first place, observe a text messaging platform that is ideal for your organisation. Then, you can begin getting current and potential customers to pick into text messaging. Add calls to take action (CTA) on your other printed and digital marketing materials that welcome individuals to message into your number for offers or data. 

Text messaging platforms like SMSSquad urge you to work with the client achievement team to guarantee you are carrying out messaging in every possible way in your business.

In what ways would you be able to utilise SMS marketing in your business? We should take a look at examples. 

SMS Marketing Examples 

Presently that we've realised what SMS marketing is, and why it is so beneficial, now let's see what it looks like. Here are a few instances of instant message marketing: 

1. Reminders

Eg. "Don't fail to remember your meeting with Watson booked for 09/13/20 at 3:00 pm "

Eg. "Your bill of $454.35 is due on Thursday, June 24 "

2. Promotional SMS

Eg. "Special financing on all new RVs during the month of September "

Eg. "Take 50% OFF on all outdoor equipment this month only !" 

3. Notices

Eg. "There has been a recall on part #975562 of your boat, click the link for more information."

4. Online Review Requests 

Eg." We expect you had a good experience with us if you would like to review us we would be extremely thankful! Link below"

5. Text Payments 

Eg." You have a long-overdue balance of $199.00, click the link below for making payment"

Eg. "Thanks a lot for coming today! The following is the payment link for the deposit "

6. Administration Updates 

Eg. "We replaced the messed-up piece, your vehicle is now prepared for pick-up." 

7. Confirmations

Eg. "Thanks to you for your buy, follow the link below for more accessories that may interest you"

Conclusion

SMS marketing permits you to speak with your clients how they like. 

Through instant message. 

Would it be advisable for your business to start text messaging? As per customer preference, the appropriate response is "YES".